Aristotle said that man is his desires.
Conflict is created when someone DESIRES something and someone opposes that desire. We read because we want to know who will win this battle.
The best stories introduce the main conflict within the first four paragraphs. By doing this, you grip the reader and she keeps reading. What is going to happen next? She keeps reading.
Have conflict of some form on every page. Start quickly with your conflict and never stop.
